Filmmaker Karan Johar, one of the producers of the upcoming suspense thriller Ittefaq, says the team is following a no-promotion strategy since, for such films, less is more.
The trailer of the Siddharth Malhotra, Sonakshi Sinha and Akshaye Khanna-starrer thriller released on online platforms, but unlike for other films, the movie’s makers didn’t formally organise a trailer launch.
Karan said: “We want to protect the intrigue, mystery and thrilling point of the film. When actors go out for film promotions that time in a media interview, they reveal facts and details of the plot. So, B.R. Films, Shah Rukh Khan and myself, we all have mutually decided to protect the content of the film.”
“We Are Not Going To Do Any Promotions”: Karan Johar On Upcoming Film Ittefaq “With this film, we are not going to do any promotions, we will not go to any reality TV show to promote the film and we will not have media interviews and media presence either. We respect media but it’s our new strategy th..